For me personally, it’s mostly about me thinking that Blizzard doesn’t deserve my money, i don’t care if i convert some of my gold into balance and that real money goes from someone else’s pocket and into Blizzards… so long as it isn’t my real money lol
It sounds petty i know, but outside of a couple of 6 month sub deals i did to get a mount or w/e, all of my subscriptions, mounts, pets and gifts that i give friends has been me slowly chipping away at my gold stores.