In Game Ads in World of Warcraft?

Say it ain’t so Blizz.

“King is using a form of in-game advertising called “rewarded video,” which offers players in-game content in exchange for watching an ad. Activision generated 57% of its revenue in 2017 from in-game spending. Rewarded video could become one of the primary ways the company monetizes its games, since players won’t have to spend money. Long term, Activision has plans to introduce in-game ads throughout its titles.”

The article comes from the Motley Fool

I mean, didn’t they play around with the idea while working on Titan?

I wouldn’t be surprised if it works its way into loading screen ect…

If Tauren start advertising for Chick fil A I would be okay with it

25 Likes

Much as everyone likes to assume so, WoW isn’t an Activision title. Just because Candy Crush uses videos to grant ingame bonuses, doesn’t mean its going to spread to partner distributors.

6 Likes

By that logic, Candy Crush isn’t an Activision title either.

4 Likes

Technically it’s not. It is a King title. They are all under the same holding company, but that doesn’t make them interchangeable.

2 Likes

However, the article in question specifically refers to King’s games as Activision titles, and then says that Activision will be introducing in game ads to its other titles… which would seem to include WoW.

Yeah, not saying they will put ads into WoW but that possibility is still there and I wouldn’t put it past them either.

Correct, my mistake. Wrong publisher. But most if not all free-to-play mobile games offer this option, and there are many mobile games under the Activision umbrella. Still doesn’t mean you should expect this to come to Warcraft.

Diablo: Immortal, on the other hand…

2 Likes

I am not sure I would trust a site called Motley Fool to inform me on who controls which IPs.

4 Likes

Indeed, mobile gaming is a wasteland of suck.

5 Likes

And they may, and if they do rest assured I will be here with pitchfork in hand. At this point though, I think it is a bit (a lot) premature to get up in arms about what a sister-company does in their entirely-mobile-micro-transaction-based game.

1 Like

They can put in game ads in, the second they remove the monthly subscription fee. Otherwise we are already paying to block the ads.

4 Likes

You’re just about to throw the final blow at the last boss and bam!

“We interrupt this boss fight to bring you this very important message”

All you’ll hear is the clanging of weapons and armor hitting the floor as players drop them rushing for the doors…/cya

Yeah, I mean I dont see any definitive claim thisd happen to WoW at all here.

It might, but theres nothing there that says it will for sure or anything.

If it does, then I’d truly want this game to die. Better that than an awful ad-diseased existance.

1 Like

You have just defeated Vectis. Please like and share on Facebook. This message brought to you by Nvidia.

Fool is a well known financial services company that’s been around for 25 years. The sites well respected and they generally are trustworthy.

2 Likes

The amount of backlash would be incalculable. The general forums would basically be completely full of “I’m quitting cause of in-game ads” threads.

1 Like

I definitely see this happening and as soon as it does, it will be the end.

RF and normal dungeons are all players without an active subscription can do. All the while, they have a dating site and the Progressive insurance lady staring at them on the top of the screen as they clear dead mines…

Oh, you want that loot reroll without a coin? Click this and watch an add about Candy Crush or CoD Black Ops 4!

Want to to spam dungeons? No prob! Just watch this ad about a streaming service and you’ll get the bonus insert random power up for this expacs item

I read all 12 pages of that Q3 report and that’s exactly where this franchise is going.

We aren’t players to them anymore, we’re payers.

1 Like

No. This article has nothing to do with WoW.

King has nothing to do with WoW.

The person speaking has no connection with WoW.

Sheesh. Stop trying to hard to make doomsday posts. This is old news.

Use your brains. For once. In game ads apply to games where people don’t spend money. freemium/ftp games. WoW is not that.

3 Likes