“King is using a form of in-game advertising called “rewarded video,” which offers players in-game content in exchange for watching an ad. Activision generated 57% of its revenue in 2017 from in-game spending. Rewarded video could become one of the primary ways the company monetizes its games, since players won’t have to spend money. Long term, Activision has plans to introduce in-game ads throughout its titles.”
Much as everyone likes to assume so, WoW isn’t an Activision title. Just because Candy Crush uses videos to grant ingame bonuses, doesn’t mean its going to spread to partner distributors.
However, the article in question specifically refers to King’s games as Activision titles, and then says that Activision will be introducing in game ads to its other titles… which would seem to include WoW.
Correct, my mistake. Wrong publisher. But most if not all free-to-play mobile games offer this option, and there are many mobile games under the Activision umbrella. Still doesn’t mean you should expect this to come to Warcraft.
And they may, and if they do rest assured I will be here with pitchfork in hand. At this point though, I think it is a bit (a lot) premature to get up in arms about what a sister-company does in their entirely-mobile-micro-transaction-based game.
I definitely see this happening and as soon as it does, it will be the end.
RF and normal dungeons are all players without an active subscription can do. All the while, they have a dating site and the Progressive insurance lady staring at them on the top of the screen as they clear dead mines…
Oh, you want that loot reroll without a coin? Click this and watch an add about Candy Crush or CoD Black Ops 4!
Want to to spam dungeons? No prob! Just watch this ad about a streaming service and you’ll get the bonus insert random power up for this expacs item
I read all 12 pages of that Q3 report and that’s exactly where this franchise is going.