That is a tuning issue.
Not a design issue.
It is both, but I’m glad you found a piece of what I said to satisfy your bizarre need to show your obsequiousness to Blizzard. You clearly have the dull, spongy mind to match their imagination in design.
One option is, like I’ve said in both posts, to buff Rampage damage so it feels huge. That would be the easiest path for Blizzard to take, because the spec is currently railroaded towards the payoff of pressing one button. This has its values - in PvP, any combatant knows what’s coming when they see a fury warrior’s rage bar is full, which means there’s meaningful counterplay/interplay. In terms of design I would say fury is in a better place than, say, a retribution paladin, whose holy power is such a terrible, fake-warrior gimmick that to my mind the class has been a trivial joke ever since, even if it gets overtuned to put the smack on people.
At times the difference between Arms and Fury had been that Arms was burst damage while Fury was sustained damage. In that sense, shouldn’t Arms be the spec that needs to blow all its rage on one big spender? But alas, things change. Each spec feels like a boutique variety at this point; oh look, Execute costs rage here but doesn’t over there. Whirlwind applies an AOE buff here, not over there. Same abilities with different effects. To me that is bad design, their attempt at bringing back ‘core mechanics’ to classes is scarcely more than a cosmetic change. In some ways Arms may indeed be the worse designed spec.
A couple different possible elements define Fury. Sustained DPS, self heals, enrage effects, and a risk/reward gameplay. Sustained DPS… it’s tuned that way sure, you do consistently low damage despite having to climb the rage hill over and over to dump rampage. Self heals, we do have that, though I would say that the present talents aggressively discourage you from thinking you can in any way try to focus on this. Enrage effects, right, that’s our mastery. Probably one of the simplest improvements for Fury would be giving it all of 1 more second on the buff timer - 4 seconds is obviously intentional, they want there to be that tension to get enrage up as much as possible. Maybe 5 would push us over the edge, ha ha… into doing okay damage.
What about the last element? Rick/reward? Recklessness used to be a dangerous ability to press. We used to have Death Wish. Berserker Stance itself increased our damage taken. Now there is nothing a fury warrior can really do to risk his or her health bar/defenses to improve damage. This is another example of how cosmetic the differences between specs has become.
I agree with you on some of this… I personally preferred when white damage mattered.
To my mind this is part of it. A busy rotation hides the fact that WoW does not require much reactivity or strategic thinking.