Ok, so, story wise, in BFA, we basically got, “well, all those pent up things that have been going on forever, lets have it out… in the worst way possible.”
At least, that’s my take on BFA. Ok, not the worse way possible, in a 79 on metacritic sort of way. It was set up to be a return to WC2 with the whole “battle for Azeroth” but that had been all ret conned away as everyone knows so there hasn’t been a serious “battle for Azeroth” since WC2 really (and that was retconned, and so was WC1 in the movie so there’s basically never been a true battle for Azeroth between the factions) unless you count like, the first mission of WC3 human campaign.
I believe I stated some years ago here that I thought it ruined the basic identity of storytelling at Blizzard where the NPC heroes are in the background and provide identities for the characters and the players undertake most of the action, the world is the primary character.
However, BFA raised the stakes, well, really WoD did, but that was strictly for orcs mostly and in the form of character driven stories with players more adjacent to the NPCs than creating their own stories.
That could of gone well, but it went wrong, first in WoD by exclusively focusing on Orcs, and also on focusing on orcs in the wrong way. Legion was back to basics, but then IMO, BFA did WoD like character driven stuff again but mishandled like everyone but Kul Tirans, and even they kinda sucked IMO. However, Shadowlands and especially Dragonflight went character driven and totally right.
I can’t speak to any of the gameplay elements since I just played all 3 expansions in content in like a week and skipped whatever grindy things everyone did.
So that aside, what I observed was expansions that actually explained things and didn’t just race ahead to new things, and effectively dived deeper into interpersonal connections and relationships (although not as much in Shadowlands to be fair).
Dragonflight in particular it was cool to get to know all the flights, I want to say, at all, because really all I remember from Cataclysm and stuff was them just showing up and it’s like oh hey there’s Ysera yeah she’s queen magic of whatever, and at the end, well we need to help ya Thrall pop that bad dragon out of the sky.
Even Alexstraza in Wrath just sort of shows up in unannounced and it’s like, ok, I guess your cool because your giving me quests but there’s no real backstory and eventually all you get in Wrath is just “Galakrond” and that’s Dragon’s story in a nutshell.
Nozdormu was just “time guy” and Kalecgos I basically just would get confused with Rhonin because it’s like Wrath mage guy that’s always in Dalaran or something.
Dragonflight riffed on like everyone in a really cool way. Chromie was always cool but all her stuff was extra fun. Wrathion and Sabellian and the entirety of the Black Dragonflight situation was explained even down to the presence of Black Dragons in TBC of all things. Kalecgos got his own zone and kept mis teleporting the player around. The infinites were explained, (once again, cool in TBC as, well hey we need a villain, but never knew more than that) and gave Nozdormu tons of character in the process.
Night Elves, night elves galore, and not in a bad way, IMO.
There were weird things to be sure, Cenarius is alive! Forsaken helping retake Gilneas was a real off note IMO. A general disconnectedness of things like you start out Cata style with a few zany adventurers and then they just kinda turn up randomly later, and all the threads from the various new tribes and races aren’t always clearly connected to each other or the main plot, but I feel like that happens all the time anyway.
But anyway, the main point was clearly Dragons, and Dragon aspects, and we got that delivered rather righteously.
It seems to me WoW is actually on the way right track now again. I read somewhere someone said like the old writing team did big epic rock and roll things well and the new team did interpersonal stuff better, but now both teams are together so maybe we can get both which would be pretty cool.
Specifically, the character driven over world driven expansions can be a strong new direction for WoW if the story team realizes everyone kinda cares about the characters in specific ways and not in an old 80s “wanna be cool and epic and listen to metallica” sort of way.
Instead, it’s embrace the power of friendship and nobody should try to act cool anymore, and focus entirely on what the story seems to demand at any given moment instead. I wanted flying rainbow pixies out of that Fyrakk end cinematic. Forget the 80s, go 70s with pastel pink and purple and candyland.
It seems like a big adjustment for a Gen X company really but I don’t know stranger things have happened.