Sometimes the scope of this game’s overall story goes well beyond the plebeian dilettantes of Azeroth. “How is my humble cupcake vendor supposed to explain their presence (or awareness of anything actively happening) in Argus?”, as an example, has been a recurring question for roleplayers.
This narrative gap is further aggravated by the enduring presence of The Champion of Azeroth™ as an actual (if nebulously-defined) lore character, symptomatic of the unfortunate reality that as the setting of Azeroth continues to grow, its narrative impact vitiates. “I felt more involved in the game’s plot when I was a grunt killing forest trolls outside Hammerfall” isn’t an uncommon sentiment anymore.
This time, though, the stakes are even higher. With the (combined?) forces of the Alliance and Horde laying siege to the penultimate autocracy of death itself, the question bears repeating: “why would my roleplay character be involved with, or be aware of, anything involving the Shadowlands?” Problems arise for the average roleplayer when you weigh out the following likelihoods:
• Most people don’t care enough about Sylvanas to go chase her. Not only are most (nearly all) characters uninvolved in her gambits, a considerable number of players out-of-character are suffering “Sylvanas fatigue” at this point and just want her story to end.
• Nobody really cares about Anduin, Baine, Thrall, Tyrande, Jaina or whomever, either. World of Warcraft was never really about these centralized figures to begin with; they were little more than elite mobs sitting in the center of town, seldom interacted with, doing nothing while you were collecting bijous for the Zandalari Tribe to more efficiently punch Hakkar in the mouth. (And even if you didn’t raid, your character’s perspective almost certainly didn’t directly involve these major lore figures.)
• You can’t just “visit” the Shadowlands, as it is effectively Azeroth’s equivalent of purgatory. Prior to Sylvanas ganking the Lich King, there was no means of reaching it other than dying (and thus no way for anyone, even major lore figures, to have a comprehensive understanding of its existence.) Similarly, it’s not clear whether or not you can bring anything from the Shadowlands back to Azeroth. Which means…
• Everything concerning, and residing in, the Shadowlands is absolutely brand new lore. Your preferred RP character can be a decade old, and they would still have no connection to the four major Shadowlands coalitions, nor the Jailer, nor the Arbiter, nor anything else. There is very, very little opportunity for a layman character to not only reach the Shadowlands, but get invested in it.
This thread’s title already asks the key question, but it bears reiterating: how are any of you people going to jury-rig a viable in-character excuse to get involved in Shadowlands lore? And if you can’t, what the hell do you do then?