It definitely seems to me that the popularity of guilds has waned considerably over the last few years, likely for all of the many good reasons mentioned above (and perhaps more as well).
As a GM of one of the aforementioned “racial or specialty guilds”, I can say that these have always seemed like a more niche idea and therefore have always seemed to accumulate smaller consistent populations, especially when you’re playing a race with a very niche racial concept. Many of Warcraft’s races have strong, well-developed racial identities that are fun for players to explore for a time, but few are those who are willing to commit to months and years of writing a character within a guild angled toward that specific racial identity. I think this is why those of us who have staked a lot of our RP efforts on such guilds are very familiar with the eager new member who shows up to one or two events, speaks actively in Discord or guild chat for a couple of weeks, and then vanishes without a trace.
And to be clear, I’m not saying this to knock anyone who’s done that: I’ve done it. You, dear reader, may have done it once or twice yourself. I think the fact that this urge to dive into a particular race’s culture via RP even exists is a testament to the love many of us have for Warcraft and the many interesting high concept cultures it boasts.
So, for that reason alone, I am glad that there are still racial guilds out there, even if they are smaller (even as I think they’ve always been on the smaller side). I also think that this isn’t something that could be done as effectively with the Communities feature or with Discord servers because within some of these races, you have groups that may choose to focus their interests on different elements of what makes that race unique.
Just because these guilds offer smaller communities doesn’t, in my opinion, necessarily mean that they’re destined to die out. It may be harder to cultivate a sizable membership for one, but I personally don’t see this as as bad of a thing as some might. I prefer the feeling of smaller communities where, for the most part, everyone’s character knows one another and the focus can be on developing stories over constant introductions or feeling like a face in the crowd where the impact of your character’s presence seems to mean less.
This is also why—as I’m sure no one will be surprised to hear—I find large community Discords a bit less engaging and rewarding. I absolutely think they serve a valuable purpose in bringing together a large number of players around a common theme, but in helping players to develop more close-knit relationships around a more specific theme, I don’t think they’re anywhere near as effective as guilds.
And again, keep in mind that I am a GM of a Forsaken guild with a heavy Cult of Forgotten Shadows theme (a “niche within a niche”), so take everything I say with a grain of salt, as you may simply prefer a different gaming/community experience than I do—which is absolutely okay and totally valid. And yet for me, after having tried dozens upon dozens of different walk-up or “let’s arrange to meet for RP” encounters in bustling population hubs (such as MG Stormwind or community Discords), I can say with 100% confidence that having a small guild experience like this is endlessly more satisfying and enjoyable for me in the long term.
And while I may not wear my guild’s tabard (because let’s be honest, those new Forsaken tabards from the heritage armor quest look way too good to not use), there’s one thing a community can’t get you: BANNERS! And who doesn’t love a good guild banner.