The guild structure needs some love. Is it possible to make guild rep more valuable and exclusive to incentivize people to participate in guild run events? For instance, instead of guild rep being given upon completing a quest, you get guild rep only after completing the guild weeklies. Then after some time of helping your guild, you get certain benefits, whatever they may be. Also, if you leave your guild, your rep falls back to zero and you lose all those perks. This would encourage people to build communities instead of flopping around everytime the wind changes.
Just need to really increase the gold you earn from guild stuff raids/dungeons etc etc
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