Full blue honor gear in a weekend or 7-10 hours of play
They actually did scale everyone up to a baseline ilvl (below honor gear), and you earned some basic PVP gear really fast through loot boxes from PVP activities so you did not stay low ilvl for very long. Even fresh questing greens put you within 30 ilvl of max gear i think.
Reading the official post from Blizzard is worthwhile:
For starters, we’re vastly improving the bonus rewards you can earn from doing Random or Call to Arms Battlegrounds. At the end of a match, you’ll earn a Bronze, Silver, or Gold Strongbox. Which Strongboxes you earn depends on how well your team did in the match, but you can still earn them even if your team doesn’t win.
…
Another issue on our radar is the ever-increasing item level gap between the gear you can purchase with Honor and Conquest points. To help bridge that gap, in Warlords, we’re going to have three separate tiers of PvP gear.
It starts with an introductory set of a quality similar to today’s Honor gear, except you’ll earn it much, much faster. That set comes primarily through the Strongboxes, and you’ve got a high chance of getting a piece in each Strongbox you earn. After that starter gear comes a new set: Veteran’s gear. There’s a small chance to find a piece of Veteran’s gear in a Silver or Gold Strongbox, but you can also purchase Veteran’s gear with Honor points. That gear’s PvP item level will be halfway between the starter gear and Gladiator’s gear.
Adding the Veteran’s tier accomplishes a lot of things for us. First, it makes sure that someone who wants to step into rated PvP later on in the season isn’t nearly as far behind their opponents in gear. Second, since the basic gear is earned so quickly, that helps make sure players get those important set bonuses, trinkets, etc. without too much trouble, and helps ensure everyone is on some baseline in their ability to compete. For players who enjoy PvP but aren’t really interested in jumping into rated competition, earning Veteran’s gear will feel a lot more rewarding.
And to top it all off, PVE gear (mythic raid gear) was actually nerfed in PVP so conquest was still the best gear for PVP.
The WoD system made levelling and gear lots of alts really fun, so trying new specs and classes was actually enjoyable (not a chore).
And, you could just PVP and be fully BiS geared for PVP. No PVE needed.
Lastly, the difference between full conquest gear was only 10-15 ilvl depending on the patch i think. And get this: Gear was not rating gated, and could be earned entirely doing unrated content. Higher rated players did have a higher conquest cap per week though.
It was absolutely hands down the best gearing that WoW has ever had.