Why is Activision publishing games on the “Blizzard” Launcher.
EDIT:
Ok I think I got this right. In 2008 Activision merged with Vivendi Games which own Blizzard Entertainment. Vivendi maintained a majority share in Activision-Blizzard until 2013 where Vivendi sold their stock to Activision-Blizzard and lost majority share. As Vivendi is no more you are left with Activision.
So really it is trending on the name of Blizzard. Notice how they used the name Activision-Blizzard instead of Activision-Vivendi. I think, but not sure, that Blizzard Entertainment is a Wholly Owned Subsidiary of Activision when you look at it a certain way.