I was wondering if we would ever be looking at an update to the Guilds system in World of Warcraft. There is more coding, Quests and Lore, and UI design and thought put into the Sunsong Ranch in Mists of Pandaria then the WoW Guild interface, rewards, and just everything. More design into the Covenants system for Shadowlands (which means nothing now). More design put into garrisons (which mean nothing now). More design into Class Order Halls in Legion (which mean nothing now). These are all single expansion features, but guilds are meant to last through all the expansions yet we have almost the same UI design from WoW Classic. I play a mobile phone game that expands its Guild system more often and better than WoW which has a million plus subscribers every month. Meanwhile that mobile game is free.
One of the hardest things for Guild leaders in this game is retaining members to actually do any meaningful content. They can get all of this without a guild. They don’t need one. We had guild level up rewards at one point in time, but they were removed because I guess Blizzard didn’t want people to think they had to have a guild, and people were recruiting people just to make passive gold off their members. There can be more rewards and incentives to encourage members to stick it out.
Guilds today are pretty much just a chatroom, a calendar interface (which really needs improvement as well. No way to give any real substantial details for events or organize them with the VERY LIMITED text character limit. There is no recruiting method for guilds built within the game other than the Guild Finder system which also really needs an improvement as well.
Guild Achievements are very basic. Do these dungeons or raids as a group. Get a text based achievement, and that’s it. An occasional mount or battle pet here or there.
Guild’s need more core identity again, and are massively overdue for an overhaul.