E-Sports for the sake of comparison are like watching Survivor versus Shark Tank, or that somebody watches someone else win a million bucks versus “winning” the product, by being able to buy the product online because it’s witty, attractive, and catches your eye
Like Logan Paul losing $3.5 million on fake pokemon cards, it’s funny to the kids, but odds are, that he’s wealthy and makes a killing on social media
Likewise with the included WoW Arena photograph, what’s $5,000 for a first place prize when compared to? Twitch streamers will toss that amount around like it’s pennies
What WoW has that Twitch / Youtube don’t, are a spot on solid WoW art team and could follow Amazon with Blizzard releasing loot drops akin to New World, where, for the first time ever, can compete for special artwork and gear designed by the WoW development team
And the first “unique” thing that comes to mind is Gladiator because of Arenas:
And to include the E-Sports audience, social media drops could include anything from special and unique Hunter Pets, Warlock Demons, Mounts, Toys, Pokemon Petz, and unique armor and weapons specific to them
Transmog WoW zones by decorating them in graffiti; Ven’thyr stone gargoyle drop unlocked, I feel like personally placing it on the Westfall poison rogue tower; maybe it’s eyes zap another player, mouth randomly RNG purple loot box, or just generally causes another player to say: “hey that’s cool, that wasn’t there before”
A drop that provides an empty treasure box where a player can place gold and items in it and then drop it somewhere in game where they get a popup notification on screen that says: “Congrats, your loot box has been found”; player checks the spot to verify this, and RNG see a mob or critter raccoon rummaging through it because nobody found it after a month
Advertisements of up to 30 seconds can include The Horde use 2022 branded laptops powered by Intel, whereas The Alliance use Ryzen, but the top Gladiators use Alienware and Digital Storm, and they fuel up by WoW branded Monster Energy and Mountain Dew Game Fuel
The proof in the supported data is Jeffrey Kaplan hyping up a new Overwatch hero, earning himelf 100k viewers on average, and just sitting in front of a burning Yule log fireplace, so cozy and warm like Blizzard Entertainment could be
Rather than updated bullet points from MMO Champion from the WoW team or a live video feed from Blizzcon that we gets once per year - that could even be cancelled - a few words from the CEO - the audience could get an unscripted reality TV series on Twitch about the daily events from within the Blizzcon offices; e.g. how Mike Yabarra spends his day running the company, to internal LAN Wi-Fi gaming sessions between employees
The biggest “problem” with Blizzard E-Sports IMHO, is that your to focused on sponsoring major events on the official Youtube channel which might get a new video once every few MONTHS inevitably causing people to lose interest which pertains to the initial paragraph of keeping your audience entertained and not catching some ZZZZzzzz
I personally don’t check Twitter or Facebook to stay up to date on anything, as I’m personally more of an IGN and Games Radar type of avid reader when it comes to gaming related news, and will watch a fair amount of Youtube and Twitch, where if something isn’t marketed there, odds are, I’m not going to know about it
MMO Champion and WoW Head exist, but they didn’t create World of Warcraft, Blizzard did, and checking for video arena feeds from third party sources might not be a step in the right direction continued
The data equally collectively shows that website traffic prior to the advent of social media peaked when unveiling a new game like Diablo 3 and using a splash banner
However, when new games are released like Starcraft 1 remastered, it’s still got the 40+ second “your lagging” popup window
Or even Warcraft 3: “REMASTERED” - clans, ladders, chat rooms, person to person chat, constant disconnects (which all were present / never happened with the original Warcraft 3); maybe a little side bonus campaign, here’s why it’s been rereleased, but even the U.I. of campaign selection window is a bit of an eye sore
Once combined with either social media or splash banners, would - and did - make alot of fan players irrate
There’s always room for improvement; Warcraft 4 has this epic Orc campaign, where between missions your in this Terran-Hyperion Orcish Stronghold, but alas one can still do even more
Official Blizzard Entertainment accounts for 4chan and Reddit to appeal to those communities, where Mike Yabbara is checking Live Stream Fails on the daily, and some popular Twitch streamer lost his level 59 hardcore character in WoW upon death and he’s just this bald headed human with a roll of toilet paper meme