I vendor all mats I won’t be using myself. I undercut all the competition, ensuring it sells nearly immediately. I may not make as much as others, but it all sells quick and I spend less time dealing with it.
The real issue is gear. The deposits can be substantial after level 15-20. Below that item level range, I can reliably underbid the competition and almost always sell the item for at least 2-3 times vendor price in one listing. And if it doesn’t sell in the first 8 hour listing, I’ll often redo it during prime time with a 2 hour listing. If in the rare case it still doesn’t sell, I just vendor it.
But above that item level of 20, it gets tricky. It seems like right now, there’s more sellers than buyers, and the lowest AH prices on my server are often times only a little above the vendor price, 10-20% above vendor value. That means if the item doesn’t sell the first time, the loss of the deposit usually means you’ll get less than the vendor value if you then vendor it after it comes back from the AH. That’s worse than just vendoring it in the first place.
Right now, I carefully check not just what other sellers of the particular item are selling it at, but all variations of that item (e.g., search on the item’s base name by deleting the “of power,” “of the bear,” “of the whale” parts). And if it looks promising on that search, I scroll through the AH listing for that type of gear at that item level to see if it looks like it can be sold for much above vendor price for all items of that item level that are listed. Usually it can’t, so I vendor most stuff. But sometimes it can, so I’ll list it once for 8 hours and if it doesn’t sell, I’ll vendor it. Right now, I am vendoring most gear above level 20. But for some items that have a good combo of stats or for which there isn’t a lot of competition, it is worth trying to sell it, but only once.
I also like to do something I call “buying lottery tickets.” Before I log for the night, I hop on the AH alt and scroll through some mats that would be helpful for me, looking for any with times that aren’t “very long” with low bid prices, since some folks use that to push up their listings in the default AH view. Often those bids values are less than 1 silver for lots of things, even full stacks of cloth or ore or bars. Then I put in those copper bids, and the next morning, I may only win 1 or 2 out of 10, but for the winners, I got them nearly for free, except for the time to look for them. And for the losers, I get my lottery ticket price back, which is way better than the real lottery.
/moo 