I disagree. There are expectations when it comes to playing with a guild that has the desire to organize the way they distribute loots, or how they prioritize their players’ play time.
A guild that has aspirations to progress the hardest contents will naturally select the players who customize their characters in ways that favors that type of content.
This of course has consequences of establishing a social pressure to always pick what is best and so on. However, I think bringing this up now, as if it’s an ultimate issue that has been ruining the game, is wrong. This has simply been a part of the game since day 1 way back in 2004.
This is a video game. If you do not desire to make your character the best it can be to tackle difficult content, then you will be tossed away. I firmly believe this is a good thing.
Would you hire someone that has no desire to do a good job, or simply move on to the next candidate?