China tells game companies to stop focusing on profit

China Tells Gaming Firms to End ‘Solitary’ Focus on Profit (msn.com)

The agencies told the companies they must enforce the new regulations and break from “the solitary focus of pursuing profit” to prevent minors from becoming addicted to games. They should also remove “obscene and violent content” and avoid “unhealthy tendencies, such as money-worship and effeminacy.”

Blizzard’s Chinese partner NetEase alone lost 8% stock value overnight on this news. It makes me wonder if any of these policies are going to filter through to American games owned or partnered with these companies. Such as what kinds of changes would WoW have to go through to be compliant with these now policies or if Blizzard will even consider China a major game market anymore.

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China: “Stop focusing on Profit.”

Blizzard: “Quick sell more stuff to everyone else!”

If one thing is certain in business, especially one that focus on quarterly earnings, when one revenue stream starts to dry up, you need to milk those other ones hard.

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Doesn’t wow have a chinese version already?

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Unlikely. The Chinese market is large, but not so large that they’d just forego the US and European markets.

I would expect, rather, that companies will make different games or spin-offs that meet these suggestions to sell exclusively in China.

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Yeah…it’s called candy crush.
Oh! I think the word crush sets a violent tone better remove that one also blizzard…

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I was going to say china is based for once but then they added the “no violence in violent video games” thing.

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It does, but only covering up bones and dead bodies. The new guidelines want game companies to remove violence and effeminacy.

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Well, I don’t like the authoritarian nature of this, but this guideline makes sense to me.

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This seems like it would get Blizz in trouble in America :laughing:

Effeminacy is the manifestation of traits in a boy or man that are more often associated with feminine behavior, mannerism, style, or gender roles rather than with traditionally masculine behavior, mannerisms, style or roles.

“ActivisionBlizzard says men should be manly”

:grimacing:

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I think more along the lines of the much needed removal of all elves from the game. You know what, I full support the CCP on this. I feel as if I should go buy a Che Guevara poster.

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This probably doesn’t affect Blizzard much.

They already license the game to a Chinese company to operate in the country. Blizzard doesn’t actually run the Chinese version in country. They are forbidden to do so. Plus Chinese consumers already pay a lower hourly fee to pay. They aren’t paying a monthly subscription. Plus the store isn’t required to play.

This is before mentioning TenCent’s 5% investment in Activision Blizzard. That is probably where it will hurt the most. For companies like Epic Games and Riot, there will probably be a larger fallout as TenCent owns a lot more of their stock. I believe they own 100% of Riot these days.

Interesting article mentioned the CCP regulatory agency basically halting new game releases in 2018 by slowing down the approval process, implying the chance it could happen again during the current crackdown on “spiritual op**m.”

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Yes, I already mentioned NetEase which saw a 8% stock drop overnight. They are also supposed to stop focusing on cash prized rewards, which is I think will hurt other companies more then Blizzard, but they do have hearthstone and OW tournaments over there.

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Does this mean they only want people to play as their RL gender? That entire paragraph sounds like they really don’t understand games or gaming. Words like “obscene” “violent” “money-worship” and “effeminacy” kind of fall on deaf ears here, I’ll confess I have practically no idea what kinds of games would warrant that kind of talk.

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Going to be expensive if the modifications go beyond blood and gore. Otherwise, the one-size-fits-all solution would be to reduce violent content in games.

Avoid Effeminacy?

RIP ‘Male’ Blood elves.

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Yeah, at the cost of their US and European markets. Which doesn’t make any sense.

I’m interested in seeing how far they decide to take this, communist/collectivist countries tend to frown upon gaming or other non constructive activities like gaming as it takes attention and time away from party/national goals.

However they don’t seem to understand that their children are playing because of the stress placed upon them and the desire to seek an escape from their reality.

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Not “forego”, but it could “impact”. Just look at what they require companies to do who do business in there, such as recognizing certain countries are part of China and not saying anything bad about the CCP. Look at how Google and Microsoft hid the Tiananmen Square picture during it’s anniversary or how Microsoft “accidently” banned some CCP critics LinkedIn accounts before the CCP anniversary. Look at how actors who criticized China policies are now no longer in any films because those films would not be allowed to be shown in China.

China is winning the culture war do to it’s economic impact, thus we should always be concerned about how Chinese policies will impact us and even more so that US companies are willing to give into them.

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They will probably recover over time. Or be bought by TenCent.

Who puts up the money for these prizes though? I would suspect that these get tempered down a bit but in the long run, I don’t see much affect. Just like the “kids can only play 3 hours of games a week” rule. That is 3 hours of online gaming. They can play all the offline console games and PC games that their parents allow. Those do still exist.