The special promotion that has been teased for the bronze murloc-well, just buy anything from the World of Warcraft-themed merchandise and you get a code within a week. Trying to keep to a rigid budget, I ordered a sticker for $6.00 just to see if that would work, and a minute later got confirmation the code would be sent.
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I picked up one of each of the keychains. I collect them as souvenirs from places we go, so it made sense to get some from the place I spend a lot of free time at, when at home! Just waiting to see about the code.