carries and TONS of AH shortcuts, they really add up quickly to huge consistent gold buys
word is that bliz is doing everything they can to avoid MoP/WoD pvp systems because they allowed pvp players to play without any motivation to buy shortcuts (except a small amount chasing the cosmetics) - and pvp players used to be 50% of the playerbase
entire design these days is to promote the desire to shortcut. Gold costs bliz nothing. They don’t even spend as much as they would for consistent compelling new cosmetics like fortnite.
Selling gold on the cash shop was just a serious hit to the game’s value to players, and then they started designing the game systems around pushing the value of the gold bought shortcuts - further reducing the value of the game
I highly doubt this game will ever return to the player value provided in MoP and previous.
it’s run by 9to5’ers who will never get rich from wow and they are the C and D teams who can’t get jobs at the franchises that are going up instead of down. The only way to shine nowadays is to think up ways to increase cash shop revenue cuz subs are never going back to where they used to be until they go f2p which opens a huge bag of worms.
we may get some small concessions, but they are really bliz barely pulling back on their cash shop gold push because too many players were lost (i.e. more whales bailed than expected, system blowback heavier than anticipated)
overall point is that bliz doesn’t particularly want all those happy players from back in MoP/WoD days because most of them wouldn’t buy gold on the cash shop - they were part of the huge permanent sub losses in the pvp demographic
one gold buying whale is equal to 10-20 subs, sometimes 50+
gold buying blew up after being endorsed by the cash shop, vastly beyond what it was doing in the 3rd party market