The problem isn’t profitability, it’s meeting investor expectations.
Black Ops 4 has utterly trounced the competition, dominating competitors both via users and profits…but it was a failure in the eyes of investors because even though it was highly profitable (iirc record breaking sales) it didn’t meet expectations.
Investors don’t want record breaking years, they want records and then some.
If the record was 1 billion, the game makes 2 billion, but the Investors want 3 billion, then stock falls and people lose their jobs.