And it always was.
Since the very moment you start questing, your enemies in Zandalar are Artificial Old God G’huun, servant of N’zoth Mythrax and servant of G’huun Prophet Zul.
Kul Tiras is just tentacles everywhere. The Kul Tirans themselves build tentacle statues on their ships. Their temple is a giant C’thulhu of stone.
The first Raid was Old Gods. The third Raid was Old Gods. The fourth Raid was Old Gods. The fifth Raid was Old Gods.
BfA was always Void-themed, since the very beginning.
And why is this a bad thing?
Very simple: Void-themed content simply lacks the Warcraft Atmosphere 
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I will say, I’ve always found the Old Gods/the Void to be the least compelling aspect of WoW’s lore. They’re just… boring.
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I’m going to …a-void…this thread.
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Void theme is something best used sparingly.
What disappointed me was the marketing sold us a war theme. Battle fronts were sold as being “AV-like”, for example. I felt like the features I most looked forward to were the least developed (war fronts and island expeditions).
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The Old Gods work better when they’re this mysterious unseen force behind the scenes, and you catch hints of them here and there. It was cool in classic when you caught traces of them and then finally took on C’thun. In BC it was interesting to find possible remnants of one in Shadowmoon Valley, and in Wrath I think they did a good job with good ol’ Yoggy. But in Cataclysm when tentacles started popping up everywhere? It for some reason felt less scary. Granted that entire expansion had an issue with making villains seem silly. But I definitely feel they work better as the unseen hand rather then the very seen tentacle shmentai enemy.
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The Old Gods work best when I can ignore them and pretend they don’t exist.
An entity that’s only threatening insofar is it intends to consume the universe is not threatening at all when, y’know, the universe has to not be consumed in order for us to keep playing.
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That’s prolly not even in top 10 as to why BFA sucked…
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Playing eso right now, so all I have to say about the void is hail sithis.
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Void is good when it is portrayed as a vast, unfathomable mystery pulling string from behind (see: The Twilight’s Hammer cult and Silithids in Classic, N’Zoth back in Cataclysm, the Void infestation in Mac’aree).
It’s bad when presented front and center, because then as heroes Blizzard has no choice but to let us defeat it. Plus, its mortal heralds are portrayed with silly mortal things like flaws and motivations. Either should never happen under classical Lovecraft tropes.
Our plans should be entirely turned against us and most of us should go mad from existential dread against an enemy that spans the univere and has, essentially, already won. As for the harbingers of the Void, they should be larger than life, mad unpredictable revolting enigmas in their own right (see: Nyarlathotep). But none of the Void aligned characters we interact with ever fit the bill.
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I remember when the Old Gods were just Old Gods. Before they invented “void lords” as the power behind the ancient eldritch horrors.
P.S. aren’t those tentacles on your face? 
BFA failed? I thought they had high MAU and record earnings? Or am I remembering it wrong?
Either way, I’ve had a ton of fun, I certainly wouldn’t characterize it as a failure.
I hated the jungle, I hated the swamp, and I LOATHED that stupid pyramid city for the horde. Worst city EVER put in the game.
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agreed
I don’t think blizzard can write this kind of plot very well…
They’ve said it every time that their high MAU was because of WoW Classic.
And I say this as someone who has no interest in WoW Classic whatsoever lol
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So if SL is a failure, TBC Classic will get the green light?
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BFA wasnt good because it half baked every concept it was attempting. Not because it was void.
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I think bfa was really good i think they lacked the presence of more lgbtq+ and trans characters but other then that i thought the story telling was great and opened up alot of possibilities. I do think we need to take a break from old gods and space ships so im looking forward to vampires and zombie land.
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It makes me sad when everybody misses the joke 
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It’s because they aren’t used in the Lovecraftian way like they should have been.