Presumably we repair the veil or whatever they’re calling it by the end of the expansion.
What I’m more worried about after Shadowlands is just the general health of the game.
If you believe in the “pattern” of good xpack - bad xpack starting with WotLK, as many do, then that means:
WotLK - good
Cata - bad
MoP - good
WoD - bad
Legion - good
BfA - bad
Shadowlands - good
10.0 - bad
But in WoD, they started pulling heavy nostalgia marketing. They used Grom, they used Gul’dan, they used all the Orc Warlords, they used Khadgar.
Then Legion comes and they kept the train rolling. They revive and redeem Illidan, they pull back Turalyon and Aleria, we kill Mannoroth again, and ultimately they exhausted the “Burning Legion” as a plot point.
BfA didn’t have anything super major, but it DID exhaust the “South Seas” expansion idea, as well as what I would consider the last 2 “big name” villains the game needed to wrap up – Azshara and N’zoth.
Now Shadowlands is (kinda-sorta) bringing back Kael’thas and Uther (along with a couple other more minor names), as well as exhausting the “Lich King 2” plotline a lot of people were expecting (even if the story isn’t exactly what was expected).
What are they going to fall back on if the “pattern” is right? 10.0 is bad, but then what? All of the big “location” expansion ideas that come from old lore are used up. All of the big name hero characters and villains are used up. Anything they draw from at this point will be older characters in WoW, but it won’t have the level of draw this other stuff they’ve been pulling does.
So will the pattern break at that point? Will 11.0 be bad right after 10.0 finishes being bad? Is that how WoW dies?
Anyway. Yeah. That’s a lot of speculation reaching too far out to be reasonable, I know, but I’ve been thinking about it regardless. It’s just been feeling like they’ve been padding their numbers by relying on “HEY LOOK AT THIS” plot threads and characters, and I feel like they’re running out of those.