Does a player who plays both retail and Classic count as 1 or 2 MAU’s?
Hi! ATVI shareholder here. Your example would count as two MAUs. Here’s the excerpt from their Q1 financials:
https://investor.activision.com/static-files/b58b9e61-e027-4069-b72a-4a537997fc2c
Note that Activision/King and Blizzard calculate their users slightly differently when it comes to users accessing the same game on multiple platforms, but for the purposes of the same user accessing two different games, it counts as two MAUs.
Hope this helps!
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Absolutely, thanks.
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I’ve been pondering on a rather thought-provoking idea lately, and I wanted to share it with all of you. Picture this: what if we had the power to define our own metric for greatness? Just imagine the possibilities! 
Now, before you start scratching your heads, let me give you a glimpse into my eccentric mind. See, I’ve been contemplating the notion that the number of potato chips one has devoured could be an accurate measure of their exceptionalness. Yes, you read that right—potato chips!
Imagine a metric so unique that it sets us apart from the ordinary. By this whimsical standard, I could easily stake a claim as one of the most extraordinary humans to ever grace this planet. Think about it: the more potato chips I’ve savored, the higher I soar on the scale of greatness! 
However, as I entertain this audacious idea, I can’t help but reflect on the broader implications of biased metrics. You see, dear friends, it’s crucial to consider the potential consequences of relying solely on custom metrics when making important decisions, like purchasing stocks.
If we base our stock choices solely on a corporation’s self-defined metric, we risk being led astray. Instead, I encourage you to explore industry-based standards, such as the Generally Accepted Accounting Principles (GAAP), which provide a reliable foundation for evaluating financial performance. By adhering to these well-established benchmarks, we can avoid the pitfalls of inflated numbers and biased metrics that serve only to deceive.
Let’s remember to tread cautiously in the world of metrics and embrace standards that are fair, transparent, and grounded in truth. Together, we can navigate the labyrinth of data with confidence, ensuring our decisions are sound and well-informed.
Stay enlightened, my friends!
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Man gpt took my post, which would most certainly have been reported, and turned it into what I meant to say.
Setting your own metrics for your personal success may put you at odds with the metrics for success that are discussed over reports in planning meetings in Blizzard’s offices.
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It was a ludicrous example. There is a very good reason they quit using the metric that really matters, subscription counts.