50% of customers gone

Sêpuku-zuljin · August 10, 2021, 5:23pm

I can’t even imagine losing 50% of my customers and being able to keep my job. It’s actually incredible how deep the incompetence at Acti-Blizz actually goes. This isn’t even counting the losses from the lawsuit. These are just the losses from the poor design mistakes being repeated over and over again for the past 4 years. Amazing.

Simplyred-hydraxis · August 10, 2021, 5:25pm

Source?

Context?

Genegerbread-dalaran · August 10, 2021, 5:25pm

Look it up… it’s literally the quarterly earnings call. Not hard to find.

Sêpuku-zuljin · August 10, 2021, 5:26pm

Source? Blizz Q2 financial reports and MAUs from 2016-2021.

Samedi-thrall · August 10, 2021, 5:27pm

50%!?!?!? Yoooo that’s insane

Im going to have put big doubt in that. I mean im extremely pessimistic and even I don’t think the player lose was more then 30% at most.

Sêpuku-zuljin · August 10, 2021, 5:28pm

It is literally in their financial reports.

Larthor-stormrage · August 10, 2021, 5:28pm

Will make me happy if that’s the case - would someone mind throwing the link in if possible for the report?

Sêpuku-zuljin · August 10, 2021, 5:29pm

Google it. It is all over the internet. Blizz MAUs are where they were during WoD and before Overwatch released.

Duderonomy-bleeding-hollow · August 10, 2021, 5:30pm

I looked up the quarterly earnings and it shows a small seasonal decrease in total blizzard subscribers for all games but a double digit increase in revenue. This implies that for wow subs are the same if not greater than q1 202 since it is a profit generating game.

Raise-fairbanks · August 10, 2021, 5:30pm

Jesus.

This company is done.

I’m sorry. They just don’t care.

And for what?

Infinite-sargeras · August 10, 2021, 5:30pm

That’s been the case since Cataclysm.

Nagaslayer-blackrock · August 10, 2021, 5:30pm

SL is a failure, Arena is garbage. Alt friendly? NOPE.
Tokens are Pay2Win

Grymauch-zangarmarsh · August 10, 2021, 5:31pm

Edit correcting information, as older data than my previous notes was presented to me, thanks Sêpuku.

Q2 2017 - 47M Monthly Active Users:

Q2 2021 - 26M Monthly Active Users.

44.6% loss in users.

Sêpuku-zuljin · August 10, 2021, 5:31pm

Not trolling. MAUs for Blizzard are 26 million. They were 32 million a year ago and 46 million 4 years ago.

Sêpuku-zuljin · August 10, 2021, 5:32pm

Q2 2017 46 mil MAUs. If you’re going to argue with me get all the info first.

Grymauch-zangarmarsh · August 10, 2021, 5:33pm

Oh did they finally post the older data? Last time I checked the investor page it only went back to Q1 2018.

If that’s the case, then yeah. Totes ouch.

Raise-fairbanks · August 10, 2021, 5:34pm

This is what I’m getting:

Activision Blizzard Q2 earnings drop almost 45% but beats estimates…

Nikolo-proudmoore · August 10, 2021, 5:34pm

For ALL Blizzard IPs. A decrease in MAUs does not indicate a loss in revenue or a failure in the company as a whole. Really, it is easily explainable by the lack of new product releases in that time frame

Notagin-kul-tiras · August 10, 2021, 5:34pm

My stupid wild a** guess is that the loss in retail is > 50%. BC Classic offseting some of the loss in players allows ActiBlizz to some weasel room, I mean, wriggle room when talking to investors. lol

Sorelai-wyrmrest-accord · August 10, 2021, 5:34pm

26 Million MAUs when WOD was released to 26 Million MAUs now, isn’t considered a loss of customers. They did have a high of 38 Million MAUs in that time but declining from there also doesn’t represent a 50% loss of customers.

Blizzard is only making a small decline in revenue over a year ago ($433M vs. $461M). So even if they have fewer players, they are making more money per player. Considering 3 (possibly 4) of their 6 properties are currently bystanders, that is actually pretty impressive.