She was the first (i believe) character to be made.
Plus the story is pretty central to her, our first archive event is from her point of view (if I remember correctly), Storm’s rising also includes her (the only other consistent character being Mercy) she featured in quite a few cinematics that are for other characters, Widow’s and Doomfist’s.
Her friendship with Winston is heavily emphasised too. Tracer is probably the most developed character with us knowing an awful lot about her.
She’s also more marketable and resonates with a larger audience, she’s cute, happy going, colourful and she’s one of the cooler characters ability wise. Hell, she even leads the tutorial for OW if I’m not mistaken.
Pretty sure Tracer, or the concept of her was in Titans first too. The Jumper iirc. So she’s pretty much the oldest and carries over some remnants of Titan.
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It’s because the reason D.Va is the most popular is the opposite of why Blizzard would want D.Va to be most popular.
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Tracer’s personality and lines give off the same hope that the devs want to inspire. The design of OW as a whole is the deliberate antithesis of some gloomy area in one of their games that was so depressing people played less there, which makes you question their approach to balance, but The world could always use more heroes sounds a lot better than anything Dva’s ever said.
One can reasonably make the argument for Winston. Dva isn’t even part of Overwatch the org.
Why is Mario the face of {insert any mario game here} when we all know Waluigi is way more popular…