The thing where you level up different heroes. Nobody cares about it, nobody even thinks about it outside of when they’re trying to do the one really annoying weekly or when they are annoyed by that one annoying post match menu that you can accidentally cause to loop, and when you do on rare occassion stop to think about it it almost feels dystopian how cynical the whole system is like “you actually wanted some kind of long term progression/rewards system in the game, here is some completely meaningless numbers to entertain you”, like they actually thought that was going to work. You can earn profile cosmetics, but who cares you can only equip one of each of those and these ones aren’t particularly compelling. Like why do I care what level my tracer is when that doesn’t factor in any of the playtime I had with her for all of Overwatch 1 or even the first year of Overwatch 2, it’s just silly.
Just scrap the whole thing, it is nothingness at best and a reminder of how much more antiplayer OW2 is at worst