Start by changing CP to VP (victory points). Allow all wins across all game modes to award these points, but maintain a focus on competitive by having comp victories award the most. Then add in more weapon skins, “shaders”, and other fun cosmetics and customization things.
Now for a little clarification here a “shader” would be where you just re color a certain skin or set of skins. Like for example take the zhuque skin for mercy and re color it in say dynasty colors or whatever. Just something to add a little more customization.
Just an idea really but it would add alot more to the game, and then people who play alot but maybe not alot of comp can still earn points to get stuff.