I could be wrong, but from what I read in an article awhile back, Papa Jeff (Jeff Kaplan) had to constantly fight off Blizzard suits about decision on both OW and OW2.
It’s been awhile since I read the article, so I don’t have the details off hand, but it came down to that Jeff was more concerned about taking their time to make sure they were putting out a high quality game that their players would love and that the suits were constantly on him to just push out the game and wanted to change how to monetize it (go to F2P).
Jeff was against all of those things. He was sure that the company would still make a ton of money if they didn’t try to use cheap tactics to gouge their players and didn’t want to rush out unfinished games.
Up until around this point, Blizzard had always taken their time on video games, taking years and even decades to put out a video game, but their video games stood out because of this. They were known for not only having unique and amazing games, but they were highly polished and never released too early with a million game breaking bugs.
Seems that the Blizzard suits are now trying to follow the style of most gaming companies. The style of “push out unfinished, broken games too early, so they can start getting money now”.
And look what happened right after Jeff left.
They pushed out an unfinished game (in multiple ways). The game still doesn’t have PVE, which is the whole entire reason that it was supposed to be “Overwatch 2” and not just an update to Overwatch.
It also launched with a crazy amount of bugs (I’m not even talking about the server issues they had at launch). Had to remove multiple characters (Bastion, Torbs, Mei) and maps (Junkertown) due to bugs and still had plenty of game breaking bugs anyways (it’s almost as if no one ever play tested it, either because even the devs don’t want to play OW2 or because it was rushed out so fast that it completely skipped the play test process).
It literally has less features than it’s predecessor. They basically relaunched OW1, but took things out of the game. The fact that they even dare call this a “sequel” is disgusting and at this point was just a marketing ploy.
They also immediately changed the monetization method for the game. Rather than a flat price with the ability to spend more money in game if you wanted, they changed it to F2P (I don’t care what anyone says, F2P only benefits the developers and almost never the player… there is a reason it’s a popular choice right now, because it makes the company way more money. Not that I’m against them getting paid for their work, but when they put characters behind a pay wall in a comparative game, then make those characters OP on purpose to make the more exciting and make people want to play them, then it’s skewed to a “pay to win” style of game).
My opinion (take it with a grain of salt, because there is just a lot that we don’t know), Jeff either left or was removed from his position. It seemed extremely sudden and seemed like there must have been many issues (with lots of rumors of why he left).
After he left, Aaron Keller who was the assistant game director was probably approached by Blizzard suits and they said “this is how we want to do things. Are you wanting to direct the game in this direction or are we going to need to find someone else who will do it?” and thus the resistance that Jeff Kaplan gave to the suits was gone. They no longer had someone in their way to try and squeeze more money out of the player base.
Aaron Keller could keep having a good job with amazing pay and be a puppet or he could have pushed back and said “this was not the vision and you are destroying a video game franchise for your greed”.
And if this is what happened… I get it. Aaron wants a job and it probably pays insanely, but it doesn’t mean I don’t think he’s spineless and gave up the dream for some money.