In case you missed it, not only are the prices increasing, but tokens are more expensive to purchase as well. In forbes:
That’s not the only thing. When I asked Blizzard about the price increases and the reasons behind it, a spokesperson said, “OWL prices are increasing to match our Shop pricing.” As such, it’ll cost you more to buy OWL tokens too. You’ll now need to pay $6 for 100 tokens, instead of $5.
https://www.forbes.com/sites/krisholt/2022/09/29/overwatch-league-skins-are-way-more-expensive-in-overwatch-2/?sh=5fe7193e143b
This means an effective price of $9 for the team color skins and $18 for the legendaries. The team remix skins are being sold for 200 tokens, but that’s likely only because blizzard already promised at the start of the season that they’d cost that much