IRVINE, Calif., REDMOND, Wash., AND HANGZHOU, Zhejiang [April 9 PT, April 10 CT] / – Beloved video game titles from Blizzard Entertainment that captivated millions of players in China will return to the market sequentially, beginning this summer, under a renewed publishing deal Blizzard Entertainment, Microsoft Gaming, and NetEase (NASDAQ: NTES and HKEX: 9999) announced today.
After continuing discussions over the past year, both Blizzard Entertainment and NetEase are thrilled to align on a path forward to once again support players in mainland China and are proud to reaffirm their commitment to delivering exceptional gaming experiences.
The renewed publishing agreement will encompass games Chinese players had access to under the previous agreement: World of Warcraft®, Hearthstone®, and other titles in the Warcraft®, Overwatch®, Diablo®, and StarCraft® universes. Building upon more than 15 years of past collaboration, Blizzard and NetEase are working diligently on relaunch plans, with further details to be shared at a later date.
Will be interesting to see how this effects the game in the long term.
On one hand, China likely accounted for a sizeable portion of the game’s total playerbase, and not having that region playing the game could be a large part of why Overwatch 2 drastically undershot revenue targets. From that perspective these players can come back and start spending again and give blizzard and microsoft more reason to care about this franchise. Then again, the damage may already have been done. A spending player can’t just take a year long break from a live service game. People are a lot more apprehensive to spend once they already missed out on hundreds of items permanently and your government can randomly lock you out of the game for again at any time.
Of course this also re-opens the possiblity of censorship in the western version of the game, though considering that possiblity was there for most of Overwatch’s existence, I doubt much will change
Fun fact: The great Overwatch 2 steam review bomb was mostly done by chinese players who were angry about not being able to play the game anymore. The review score still would’ve been very bad without them, but not worst game on the history of steam levels of bad