This must be a new strategy to reinvent what it means to be a sequel. Don’t talk about what’s coming at all and disappear from the grid, while every content creator is/are leaving overwatch. I find hard to believe someone thought removing the beta patch was a good idea. Imagine showing everyone your ability to create a “Live Service” game by taking your game offline for maintenance months on end.
What’s more interesting than the terrible marketing is how the quality of the game is hidden behind “beta” labels and how Oct4 isn’t the release of overwatch 2 but the start of EARLY ACCESS, so DONT you DARE critisize it.
There’s nothing for them to show. They don’t have a month’s worth of content to reveal leading into the launch, they have one new hero and I guess one new map. And the store, which will be more of a negative than a positive from a PR standpoint.
They should be marketing the game, for sure. But without anything new to show, there’s no point really. If they bombarded the internet with ads starting now, it’s still just going to look like a game from 2016 to most people.
The problem isn’t the marketing, it’s the game that is not impressive on any level. The public perception problem is downstream from that, which seemingly isn’t something they are capable of fixing.
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I mean… Your not wrong, but not updating a live service beta game so at the bare minimum your content creators do marketing for you. It’s an absolute dumpster fire. Some people even payed 40$ to play 
My copium tank is empty and I can’t even get a hit