Step 1: Release a massively successful new IP which brings record profits.
Step 2: In two years time abandon said IP in life support mode, quoting “development of PVE sequel” as the reason.
Step 3: Watch the formerly successful new IP slowly fade over the course of the next four years due to lack of meaningful content and updates.
Step 4: In an attempt to give the IP an emergency short burst of life, delete it from existence while replacing it with a slightly modified version. Slap “2” at the end of its name. Reaffirm the promise that PVE is coming.
Step 5: Employ aggressive monetisation practices as a way to secure the cash flow you allowed to previously dry out as a consequence of years of inaction.
Step 6: Kill PVE.
Step 7: Profit?