How do I do more damage each game?

How come it feels like I’m doing pretty well but then my damage is like 5,000 and I actually don’t even do enough to get a medal? Why can’t I just play the game like everybody else and do the same amount of damage? I feel like I just do less damage than everyone else for no apparent reason…

Depends on what you are playing and what the enemies are. Some heroes are better at kill and less damage (Like Widow and Mei), others are good at dealing damage but not necessarily finishing off the enemy (like Junkrat and Pharah).
Then, if you are doing well let’s say as Soldier, but the enemy have 3 tanks and there’s a Reaper in the team, of course he will outdamage you.

Which hero do you find this with or is it just in general? In the case of Sombra, she doesn’t do too much damage, she’s at about the same level of damage as supports or Winston (in terms of average damage, not actual DPS)

More generally speaking, it could come down to mechanics or target focus. Also depends on what the enemy have which I suppose could tie in to mechanics, some target can be harder to consistently hit

Die less, fewer seconds waiting to respawn means more time to do damage.

Not every hero’s role is to be top damage even among the dps character as it’s a bit of a misnomer for them. Characters like Sombra, Tracer and Genji aren’t necessarily meant to be top dps but to be disruptive to the enemies backlines and general play and that doesn’t always mean doing top damage but striking at times and in places that causes mayhem in the enemy team. You also end up with players who feel the game is all about getting kills and doing damage and not really working with the team to achieve the goal by chasing single players instead and so high damage isn’t a real good indicator that they are really being helpful to the team either and it was even worse when the damage to shields was included in the number.

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damage isn’t anything important if there aren’t kills that come from it. who cares if you do 100k damage if it’s only poke damage that’s healed away and you rarely if ever get a kill. ignore the damage medal and focus on the win condition. kills are great but forcing the enemy into a disadvantage/loss is even better

Improve on your aim…

Elims > damage

If you’ve got the top elims, you shouldn’t give a damn about the damage dealt.
Gold damage is usually tons of trash damage.

The only time you should be worried as DPS, is when your tanks have monopolized both gold elims and damage, because at that point, something’s horribly wrong with your team.

Elims don’t matter considering more than one person can get credit for them, the only thing that really matters is the win, stats don’t really tell the full story of what happened during a match considering the abilities of the characters and the combination of their uses.

Not all DPS heroes are expected to have high damage medals. In a game where you’re Sombra the other DPS and off-tank should do more damage than you and if the main tank happens to be in a good position and the opponents position badly, they might even take the third medal from you. Just focus on your role and what you’re supposed to do