Here We Go With Relying on Creators to Pomote Their Game

If you’re unaware, Blizzard had a creator event where a bunch of people got access to OW2 early and the Battle Pass.

So, if you go on Twitter or Youtube right now, you’ll see a bunch of people showing the battle pass, the prices, the skins, the game etc.

And so once again, we’re here where Blizzard is using creators to promote thier game.

All of this information should be released by OW/Blizzard themselves because I don’t want to go to 50 million different youtubers or any youtubers really, to get the information I want, it’s ridiculous, imagine if Fortnite had a huge update coming and the only way you could find out about it? well you better watch all these Fortnite youtubers!

Me and many others don’t watch or aren’t subscribed to any OW creators but we pay attention to the main OW channels of information because we’d be silly to assume they’d use them to promote thier game I guess?

The experience of it is just annoying too, slogging through clickbait titles of multiple videos to only try and get to the part you actually care about.

I don’t know why they’re so intent on doing this, but whatever, they’re already repeating the same mistakes that annoyed the community in the first place and unlike OW1 if it gets worse I won’t be stickinng around.

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I think the large majority of people who care to learn this information are connected to an OW content creator in some way. Using the CCs to advertise their game is one of the cheapest, easiest, and most effective ways for them to do so. I dont disagree that they could also release some of the info themselves, but it will be available when it matters, Oct. 4th.

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“Cheapest, easiest and most effective”

They literally have people who’s job it is, is to promote the game, they’re gonna be paying them either way, so use them.

Easiest? Why is it “easier” to release this information to a bunch of creators than to thier employees?

Most effective? most effective in what way?

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I don’t mind watching a video from a content creator…

Not sure why you do, but if you are THAT opposed to it, just wait for the game to come out? Then you can experience it all first hand…

I explained why in my post

This is why?

I don’t know man, I watched one video, I skimmed through it to the parts that interested me, and now I know what I wanted to. I had no problem with it.

You realize you just described content creators, right?

There’s other reasons too, try again.

What other “reasons” did you post? You aren’t subscribed to them? Yet you’re aware of it anyways? You lack any sound reasoning.

HAHA

No, I’m describing Blizzard employees that work in the marketing department, it’s literally nowhere near the same at all.

One would think they will try to bribe the community with good stuff and more communication for the launch but they aren’t smart enough to do even that.

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…you realize their marketing department sat down and said, “let’s use content creators. It will benefit both them, and us.”

Ahh yes, because people at Blizzard are incapable of making bad decisions… oh wait.

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It’s so funny to see all you kids with your “genius” marketing advice. Reminds me of the good ole days when people would post about how bad their balancing team is, and how these forum kids know game design better than people that spend their lives doing game design.

Good to see it’s marketing now instead, rofl.

They’re trying to astroturf engagement and interest in just the dumbest, most obtuse way possible. I’m honestly embarrassed for them.

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As opposed to the geniuses at Activision-Blizzard, who are never wrong and definitely don’t do a whole bunch of dumb stuff.

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I never said that. Did I?

But, i certainly don’t think USING CONTENT CREATORS TO ADVERTISE IS A BAD MOVE. I MEAN. Literally, WTF, rofl.

You ain’t gotta say a thing to say it. Your implication was that you should blindly defer to their marketing department. They obviously know what’s best, right? What with their big brains and whatnot.

Obviously content creators have a seat at Activision-Blizzard’s table. We’ve been told as much. The issue is splitting and delegating different information to different internet personalities. This leads to confusion and a mixed message. They should have given them all the same stuff in concert with an actual post describing the monetization in detail so that people can listen to whatever talking head they prefer or just learn about everything from the source.

Oh. Uhhh wtf. Rofl. Lol.

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I trust a college graduate with a marketing degree hired by a multi billion dollar company over a random kid on a video game forum. Yes.

I will refer you to my previous statement.

And yes, I agree with this sentiment.

Ahh, yes because Blizzard will never make decisions that are bad for OW or cause it to die… oh wait.

Also, yes I’d rather those “college graduate employees with marketing degrees” actually do the marketing not creators, it seems like you agree?

I’ll refer you to the fact that OW1 was so mishandled and misguided it went from one of the most popular games on the market to dead and Blizzard desperatley trying to save it by releasing a “sequel”.

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