In fact, I clearly said that this note is for those who insisted last fall by saying that that twitter post “canonized” the name change within the lore. I didn’t say at all if it was right or wrong as a choice.
I have never considered this comparison acceptable, since it is an NPC and not a character in a comic or a short film. 
Yes, basically it is also for this reason that the silence of an explicit retcon confirmation is a bit annoying. There was, however, a well-known back-up name in the community that considered lore. Don’t get me wrong, I like the irony of the pun between Cole and Ashe (coal, ash …) but … well, why not Joel, that one wonders. or “Why Cassidy?”
no, you are not rude, do not worry and I hope you do not misunderstand me about my tones (which are calm). but it’s not fair to see it that way, honestly. Not for the plans they have for OW2, which is highly based on the importance of narrative. Whether you are a new or old gamer, when you are promising a PVE you also attract the audience of “readers” who are passionate about a story, not just “gamers” who are passionate about a competitive challenge.
The change of the name of a hero you accept it if it was a character not particularly involved in the lore. Zenyatta? Sigma? No one would have noticed them simply because their narrative material is simply nil and lacking in meaningful publications. The speech is not applicable for Jesse McCree: you have books, comics, short films, a PVE event that involves him in archives … it is not exactly “10” minutes "to explain why there is this change in unchanged publications (for how understandable the editorial impossibility). But censoring it causes a “streisand” effect: you formalize the separation with Mr. Jesse McCree, but you have drawn attention to who it was also to those who knew nothing about this story. and inevitably the readers new to inquiring about the time will notice that his name was McCree, they will have to go and read an article on the Blizzard scandal.
They may have all the reasons in the world for not wanting to associate with that person anymore (and I for one can understand them), but it is a not negligible problem for the narrative “completeness”. So why correct this decision by changing the Kindle version of the Deadlock Rebels book with the new name? or put the short film Reunion in the Blizzard download section with the re-dubbing of the new name instead of publishing it on Youtube? or the change in the name on the comics that say “McCree” at least on the official website and on the most recent reissue of “Overwatch Anthology - Expanded Edition”? and let earlier publishing products become collectibles where “once upon a time there was a cowboy named McCree”.
You probably ask yourself “Why should it do all this if it’s useless?”
… well, because OW2 has promised to give importance to lore, so it’s not “useless”. this is why this “silent” retcon is rather controversial, if we have to analyze how many official sources allow us to still see the name “McCree” outside the game.
As I said before, I created this post to highlight that many used that tweet as a “narrative justification” but it’s not enough to be. and it will likely be even more debunked when Retribution 2022 arrives.
No, it’s the exact opposite: Ow2 will become a product that encourages the desire to know the history of Overwatch by drawing on its official sources, mainly on PlayOverwatch which is still full of the name “McCree”. If anything, those who knew that Jesse McCree was taken from a developer’s name is a “trivia-obsessed nerdy thing” to make it such a central issue as to enforce censorship.
And rest assured that if OW2 comes out with a narrative, people will come back more and more to remark that they had to read a newspaper article about what happened to Blizzard in the summer of 2021 to learn about this break in their lore reading. Today we don’t ask ourselves this problem because (obviously) the lore is NOTHING in OW1. but when the lore will be THE product of Overwatch2 … it will always be a noticeable note. The exact opposite of "we don’t talk about Jesse McCree ".
Officializing the retcon also means allowing you not to have too many easy links on what you wanted to hide. But the entire Media section of playoverwatch is pointing to Jesse McCree, with the exception of New BLoods.