So that’s an average of… $4.5 per player. For reference Overwatch 1 sold 50 million box sales, and made $40 on each of those (outside of discounts), and a lot of those were the $60 origins edition, since that was the only version they sold physical copies of, and then there’s also however much they made from selling lootboxes.
So who is this business model benefiting exactly if the players get less stuff and the company makes less money?
Wonder if they count me as 8 or 9 users lol. Not sure how many accounts I have.
Where did you get 225 million from?
Sounds about right for Activision’s short term profit modus operandi. They’re pricing for whales, and whales appear to be the only ones buying.
Some Blizz marketing guy posted it on Linkedin or something
https://twitter.com/bogorad222/status/1749850348141817858
Blizz would make more money and total sales if the shop skins were more affordable, but Greedy Bobby only wanted to sell to whales.
Reminder than OW1 reached $1 billion by may 2017.
Wow that must be really important. 
So now we know what Blizzard was aiming for with 5v5, self-heal passive and less teamwork more individual spotlight.
f2p alone is not a bad model when done right but blizzard has been way to stingy on top of offering no quality whatsoever.
Overwatch does not have 50 million active users. If this person is not accurate about one thing there is no reason to believe they are accurate about the revenue either. So we have no idea how many active users Overwatch gets or what kind of revenue its made so far.
Does Blizzard disclose the revenue number of shareholder meeting reports?
Actually, that 50 million is the number they reached when OW2 launched. They have like 200k players across all platforms rn.
The whole paragraph that this info was taken from is specifically about launch. 50M players and $225M during an undefined launch window is how I interpret it personally. Seems the game journalists are ignoring context and making assumptions per usual.
It has 50 million accounts. Of that 26 million are active (playing each month). So probably much nearer 10 million players, maybe 15 million tops.
It made $225m in 2023, and made $100m in its first 3 months (2022). So it seems to have done pretty well.
For reference, OW1 made around $1billion in its first year. But that money tailed off very quickly once lootbox sales died off a cliff and accounts were being sold in sales for for less than $10. It was making less than $40m in its last year, possibly less than $20m, but they aren’t very open with that. Just that it was with the group of games that made only 10% of its revenue.
So yes, OW2 made “less” in the first year. But, the test will be can it keep up similar revenues year on year.
This isn’t true. It is 50m total accounts that was a “landmark” reach in the last few days.
There is about 20k average on Steam (such a tiny % of people use that), and around 360k players playing within the last hour. 26m active accounts in the last 30 days. Game is up about 40% since launch.
Unironically ActiBlizz suits looking to collect fat bonuses before the Microsoft buyout went through. I’m not sure why anyone believed otherwise but OW2 was a salvage project that exists purely as a short term injection into the company. It was never intended to be a timeless beloved title or nearly as successful as the first game once was. As long as OW2 brought in decent money for year one, then it did its job. Hence why they also killed OW1 so that it could not cannibalize their own sales by simply being better in almost every way.
^ This.
That data simply says that at one point Overwatch 2 had 50 million active users. Doesn’t mean it’s true for today.
This is what the $225 million this thread is taking about is from? It’s just this guy’s LinkedIn summary. Even though he seems to be strictly talking launch period Overwatch 2, there is no context, dates or time periods to put to that figure. 
Yerp free to play game, most people don’t pay.
Then their are accounts that just dont stay active every season.
Most of their money comes from a hand full of “Whales” or people with loads of expendable money. And usually not a lot of time to spend in game.
So they will not only buy store skins, but will also dump like $200+ to skip the battle pass.
On another note, any copy of overwatch sold on consoles would have a 30% cut taken from the digital and physical sales from the store their sold from.
While Physical copies get have to put up the $5~7ish dollars or so for the physical printing and shipping of the product. (this various tho greatly, and is just a rough estimate)
So blizz wasn’t making as much money off of a large chunk of those games.
Be it the PC pre steam release versions of the game do in fact get all the full $40 dollars.
Breaking news: water is wet.
I’d say the implied context is from launch until that guy posted this to linkedin, whenever that was. Sometime in 2023 it seems.
look, its not complicated: one time sales give you much money, all at once. a service bunisness model with microtransactions gives you less money all at once but more money over time. wooooooooooooooooaaaaaaaaaaaaaah right?