Hey now, I don’t play female characters because I can’t stand looking at a guy.
I play female characters because it’s awesome smashing people WITH a female character.
Playing this massive barbarian dude that manhandles people and crushes them with their strength is one thing. Playing a scrawny female badass that does the same thing just feels different. Like, yeah…watching Conan pick up a 250 lb man above his head and throwing him off a cliff feels cool…but have you ever picked up a 250 lb man above your head and thrown them off a cliff as a 125 lb woman wearing a bikini?
It hits different. 
No one wants to see Grommash defeat Elise in an arm wrestling match. We’re rooting for Elise to embarrass Grommash man!