I mean, I only ever see 1 in 100 people with a store bought cosmetic. The math is simple, sell the cosmetic to 1 person for $60 and get $60. Sell that same cosmetic to 100 people for $6 and you make $600.
THERE IS NO MANUFACTURING COST. IT’S JUST DIGITAL. THERE IS NO COST BEYOND THE ONE TIME DESIGN AND THE ONE TIME CODING INTO THE GAME. IT’S NOT WORTH $60.
And that’s why you don’t sell to 100 out of 100 people.
Is anyone left at Blizzard that went to business school?
Problem is, lowing the price from $60 to $6 wont make 100 times as many people buy it.
Most of the relatively few people willing to buy dresses in a video game will pay a fair bit to do so. So the pricing is based on that.
Laughs in Universal Healthcare
Jokes aside, skins are more expensive than they are on Overwatch and THAT is saying something! Absolute crazy prices 
It’s been proven time and time again that type of business thought process is incredibly false when it comes to online gaming. Valve was the first to spill the beans on this and volume of scale is easily apparent especially when there is zero overhead for the product.
I highly doubt there are really that many whales paying $28 for a single Diablo 4 skin to outweigh people that would throw less than $5 here and there for a skin.
Personally I’d pay a max $5 for a skin, but when I see these $28 skin prices I first scoff at the idea people think I’m that dumb to waste my money like that and then sad that there are indeed some people that waste their money like that.
But they would still be dumb to waste $5 on it. And most people probably, hopefully, reach that conclusion too. So reducing the price would make little difference. $5 is still insane. $1 is insane too.
It is a business of ripping off the few.
One can only hope that those people slowly learn.
I’d only buy it if I could ride a battlecruiser around Sanctuary
see blizzard still dont understand after a whole freaking year that no one cares about a cosmetic that doesnt have any visual impact.
no one is going to zoom in on you during battle and be like “damn this guy got some drip!”
if it isnt glowing or have some crazy design, it might as well just be another default style to me because i probably wont notice it, this is coming from a guy who plays on his 80inch TV all the time in a moderately small room.
Also, if the price werent ridiculously high, i probably would have bought A LOT of them, since i probably wont even think about it when i spend 5 bucks, but i will when you charge me 80 bucks.
While I certainly think that analysis is correct (as in higher price brings more money from the MTX whales), companies are not omniscient. Analysts can be wrong. Wouldn’t be the first time. Probably not even the first time this week at Activision Blizzard.
Companies make mistakes all the time.
Yup the game isn’t what they are selling us. What they are really selling us is the sparkle pony’s. This is Diablo 4: Cash Shop edition
Your math from elementary school is impressive, yet I doubt you are better than marketing dep in Greedzard.
I think they know what they are doing. And this absurd pricing are making them more money.
But yeah I am also sad, I see first skin in shop I really like but I am not willing to pay more than 10e for cosmetic.
Not true. There a few sets I’d buy now if they went for 5-10 each.
I hate the idea of an in-game shop. I remember back in the early 2000s when “cool looking” items had to be earned. Once this trash crept into the game, I was insanely vocal about it.
Got me nowhere.
I’m at the point now where I’m only playing 1 game. If it’s a game I like, I’ll buy a few cosmetics.
I’d consider buying transmogs if they were in the 1$ range.
…and they still look bad.
The shop prices are insane.
Companies do make mistakes, yes, but rarely do they make mistakes in setting microtransaction prices. There’s teams of consultants with PHDs in social/behavioral psychology behind all of the microtransaction pricing these days.
I wouldn’t doubt that Blizzard either has an internal team for this or hired one of the known consultant teams out there for D4’s MT pricing. They know what they’re doing.
In my personal experience with MTX on another game, everything I have acquired, was on sale. Even a player like me will purchase MTX, IF the price is right. Literally the ONLY reason I haven’t bought any D4 MTX, is because everything is sold in sets. I will not spend money on stuff I don’t want, to get 1 thing I do.
Wow insulin is that expensive in your country?
OP this has been talked through a lot. I thought -maybe- they’d got the hint when they kept telling us they had “plans” for the shop at the end of the campfire chats.
All we got (so far) was the very limited fortunate finds sale, and they also put a few sets of 2 class armors on sale for $10 a pair.
If you do get a survey, be sure you tell them what you think.
I also think they’re way too high. I know the bean counters likely decided on this price after examining mountains of data - but I really wonder if they’re stuck at the high prices cause if they dropped them the people who blew $30 on a skin would get mad if now everyone could buy it for $5.
That said, the fact the prices have remained the same probably indicates Blizz is happy with how the shop is on their end.
Cause I don’t want to wait 11 months for my cosmetic to arrive. If I wanted universal healthcare I’d move to one of those poor countries. If I wanted crappy cosmetics I’d play a crappy indie game.