Why not leave all the skins to buy for whoever wants to buy them all in one place, 1 tab for sorcerer, one for necro etc etc
Instead of “rotating” it every 2 days to put the same ones over and over again.
2 Likes
To create an artificial scarcity so that people buy the absolutely overpriced skins because they are afraid that they will disappear otherwise. It’s best not to support this approach
12 Likes
Fear of Missing Out - to make you covet what will be taken away soon.
at least that’s what the most polite krogan in the galaxy told me.
6 Likes
Because of forced scarcity and fear of missing out. They’re using psychological tricks to trigger an impulse buy.
1 Like
Fomo.
Oh noes is the skin I was planning to buy gone? Let me check, oh what this new skin I haven’t seen?
1 Like
It’s the most customer unfriendly in-game shop I’ve ever had the “pleasure” to see first hand.
- in-game currency to hide the real currency price
- in-game currency sold in packs to create left overs to incentivize more purchases
- items sold in bundles so you can’t pick only items you like, but have to purchase items you won’t use
- bundles not including all the set pieces anyway - they’re spread across 3 or so bundles (gear set + backpack set + mount set + maybe even weapon set)
- items rotate in the shop on timer with random pattern so you’re incentivized to purchase now “before the time runs out and the item disappears forever”
- cannot trade the items between players - so you can’t purchase part of the set, you can’t sell the set you grew tired of and that way get a “discount” on other purchase and to protect Blizzard monopoly on supply
- most items are class restricted
- the prices are far cry from being “micro” transactions
There’s more but you get the gist of it…
9 Likes
because some marketing genius thought a fomo shop is the real deal. in reality it is the worst idea ever and keeps people from fitting instant buys and blizzard loses huge amounts of money.
3 Likes
It’s like they used darkpattern. games as an instruction manual.
2 Likes
It is common marketing strategy. If you have feel you may miss something it is more likely you will buy it.
2 Likes
I think they should’ve used the ingame shop as season 3 theme. There’s more traps than in all the vaults combined. 
1 Like
The answer is obvious. The shop rotate for the same reason the girls doing pole dancing rotate on it - to earn money…
1 Like
The real question is why are they selling cosmetic armors when they made all the female characters look as ugly and androgynous as possible.
It’s nothing but Californian Innsmouths everywhere you look.
Women with man-jaws and jutting chins, strong brows, broad shoulders, absolutely no breasts whatsoever, I always make sure to cover the face of my Sorcs just so I don’t have to see it.
whoever has the final say on character/cosmetic design should be fired.
I guarantee you if the Sorceress looked like Eve from Stellar Blade they would be drowning in money.
2 Likes
There is billions made on in-game purchases. You better believe they have teams of psychologists, behavioral specialists, social scientists and plain old marketing gurus study this very hard.
This makes Vegas Casinos look like chump change, and they spend godly amounts of money to manipulate humans.
Even grocery stores know the optimal placment for items to encourage sales.
1 Like
I feel like Blizzard was like, we can’t do anything to sexual that isn’t cool any more.
And Baulders gate 3 was like, hold my beer…
i couldnt care less how the shop is designed, the prices are way too high. I refuse to partake in that business model.
Its also idiotic that there is no option to get some of the pieces through normal farming methods and then maybe get a price reduction for a set if you for example already have a helmet or chest.
Also why are weapons never seperatly sold. anyway unless the prices come way down i just dont care.
BG3 does it too though.
Shadowheart is mid AF. Like, aggressively average, and she’s probably the best looking girl in the game.
The sexuality is devoid of feminine sensuality, it’s all just kind of degenerate and subversive.
Every other female character is fugly and mannish, more than that I challenge you to find a single one that doesn’t have a facial scar or disfigurement.
There’s a reason why you never see a western studio make characters like 2B or Eve anymore.
They know what they’re doing, they do it on purpose.
Lots of potential reasons, but ultimately it rotates because the marketing team beleives that will increase sales.
If you buy enough stuff in the shop it wont rotate anymore 
1 Like
Google the psychological power of scarcity.
Short answers is that it creates the feeling that the item will go away making the customer feel anxiety.
=$$