The people leaving the game are the casuals, not the die hards. Die hards stay in games until the game shuts down (usually). Casuals play until the next title comes and interests them more, and then blizzard loses that persons potential revenue from cosmetic sales.
Catering to casuals has been gaming suicide for every company that ever did it. No title that ever favored casuals kept a game running long enough to be proud of it. World of Warcraft is living proof of that. Largest MMO in HISTORY bar none with nothing that even came REMOTELY close, but once they started making the game easier and catering to casual play, they lost almost 3/4 of their player base in less than 2 years and it forced them to finally stop reporting their player counts to save face from investors. Players don’t care about the meaningless crap in between. The end chase has to be rewarding to hit. It has to feel like an achievement to finish, even if it is a brutal grind.
The biggest problem d4 has right now is, it doesn’t have any achievement that makes you actually feel like you’re done with the game OR the character. Level 100 used to be it because it was at least somewhat time consuming (particularly on hardcore), but now they give level 100 away for basically free, so now it’s just an endless gear chase in order to just keep chasing more gear. You don’t need more or better gear if getting it doesn’t help you DO anything else. There’s no point. The game right now, feels like it ends at level 100 because there’s no goal that isn’t just a “side quest” feel. There’s no goal post after that for real character progression. Killing a specific boss is not really a goal post for character development. It’s as impactful feeling as any side quest. You don’t get any more paragon points. You get no more talent points. It’s JUST gear. It’s pointless to chase when that’s ALL that’s left to chase. The whole point of chasing gear, is to have better gear so you can chase your OTHER main goal more efficiently. They have the entire order of importance upside down right now.
A few suggestions to fix this;
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Make 90 the easy baseline you have it as now, and give us a very difficult to achieve, 100.
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Nerf damages of several classes. Damage numbers are already WAY out of control.
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Increase mob danger. I fear NO mob packs anymore and haven’t since level 10. The damage to mob danger ratio is WAY out of whack with the most recent increase to item power this patch. Most mobs at appropriate content levels, I can stand in the middle of and they don’t even hurt me, and I play a bow rogue…Mobs were previously balanced around a much lower average item power vs level. It is broken now.
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Focus on class balance. It is completely unfun to hit a boss numerous times for a small % of their hp, and then watch another class come just stand next to a boss and not even do anything, and the boss falls over in less than half a second. That level of imbalance is gross negligence of coders and at this point has to be intentional trolling. And the mere concept of 1 shotting an uber with ANY class / combo / ability is only a reflection on your inability as coders to understand what fun actually is in games.
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Reimagine how players that are NOT extremely tightly close in levels might actually be able to play together. It is completely ridiculous that a level 100 and a level 92 (for example) shouldn’t be able to at least participate in similar content, but the difference is so massive that if the 92 gets hit, they’re dead. Another example of the upside down imagination of what is fun. People play this game often times with friends. It’s no fun to be the friend who has to watch their other friend 1 shot everything while they can’t do anything, and since levels do not coalesce very well, that gap never actually closes.
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Stop focusing on unique drops. Focus on legendary drops actually being legendary by balancing classes to function well when they get good drops. Unique crap can come later. The uniques right now don’t matter anyways because the only time you start chasing em, you’re already 100 and don’t even have to care about them anyways because the importance of the game structure is upside down. So so so few people actually cared to push the ubers because of how everything is just structured so improperly in this game.