exit the game, click the gear next to diablo 4s play button, click settings, tic the ‘additional commands’ box, and type -regioneu (if normally on US) or -regionus (if normally on EU)
Chars are shared cross region, and regions are cross play, you lose no progress and can play with the same people.
I think alot of people are all changing regions at once, give it a sec, let em stagger through the new region auth ques with increased latency, and soon we should all be able to get in.
If anyone is able to confirm what asias region code is, or pacific if there is one, for diablo 4, please let me know, ive tried like half a dozen and they def arent changing my regions, only eu/us have worked for me.