They added content last season in the form of a handful of bosses and the AoZ grind. That doesn’t appear to have been too successful. Interestingly the most popular addition may have been the “green Helltides” that some people enjoyed mowing through. It is notoriously well known that developers cannot keep up with players in the production versus consumption of content. This is especially so when the content and gameplay is basic and players either move through it quickly or have to literally grind it. Yet multiplayer games, where the content may be fairly simple and static, can have stunning longevity.