"Diablo IV has run out of memory" when I launch

Usually happens when I get a character loaded, but occasionally it’s from the character select screen. “Diablo IV has run out of memory and the application needs to exit. This is possibly caused by using graphics settings exceeding your machine capabilities. Would you like to reset quality settings to defaults on the next launch?” I have selected “OK” and “Cancel” and it just pops up again when i relaunch. This started happening with Season 9. It did it the first day I played, then worked for a day, and is back to doing this every time I log in. Sometimes I get a pop up after to report the bug and it says to note this number: BB14AC6B-9F85-45F7-BE06-A874EC14D2A8

just bought the game on PC. I have the same issue. Would love some help