Overwatch is competing with Marvel rivals by just doing Street Fighter, Kpop, Avatar The Last Air bender and Gundam collabs.
The game gets no actual new content just these insanely expensive collab cosmetics… I wish the game never got any collabs and simply was like wow focusing on its core asthetic and gameplay instead of these souless collabs.
This was honestly the best part about marvel rivals. Marvel characters just fighting marvel characters not seeing Optomus prime, Ryu and Aang dying to a bunch of kpop idols