Diablo 4 community managers and twitter

Diablo isn’t as important as WoW. Diablo is one of Blizzard’s backup IPs, they don’t care about YOU. Neither does this MVP lol.

I appreciate the communication, but I loathe that community management has evolved to basically be “social media engagement” in terms of the “management” part.

This was a big problem with DICE for a while, where the best place to find updates about BF wasn’t to go to the forums or the site, but to find the CM’s personal Twitter pages to look for their tweets. Or developers.

It’s so weird because Blizzard was once heavily built around engaging in the forums and still to this day maintains tech that makes it trivially easy to find their official posts.

But they’ve transitioned to doing so much communication over personal Twitter accounts and videos that places like this forum feel like they have less and less value.

I’m just waiting for them to follow the trend that’s starting of simply shuttering forums altogether and moving to Discord. Which is one of the worst imaginable platforms for replicating the functionality and benefits of a forum.

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I really don’t know.

I wish they would, or could, just freely chat with users on forums, discord, reddit, etc. Answer questions, explain things. But they don’t, and what little they have is very very structured. I am sure there are reasons - and those on the Council applied and were vetted in some way. They are not likely to spout off with threats against the staff, even if they are critical.

If I think of an actual solution that works with players, consolidates info in one place, and still bars people who are outright abusive I will. I just don’t know of a decent solution to it all right now. There are trade offs. I just know what we have no is NOT good enough and has not been for a long time.

What do you think I talk to CMs about when I get a chance to do so in person?

They did that for Immortal and considered doing it for D4. I was actually sort of surprised this forum even exists.

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Why spend the money and resources for the upkeep of their own social media services that get a smaller amount of traffic when they can simply get Discord and other social media services to pay the bill for them. Sad but true, Blizzard logic. It makes sense why they have an “official” D4 Sanctuary Discord with non paid moderators that Blizzard Devs are in which bypasses the money and resources they needed to allocate for an in game LFG system since everyone in that Discord spams LFG’s already.

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Yeah, that is the logic I think a lot of companies have moved to. It has risks - that third party media is not under the control of the company, and they are at the whim of the owner. If the site goes to heck so does their engagement, advertising views, etc.

So yeah, it is a risk to only use a third party platform, but I get why some do it.

sigh Re-inventing the wheel with yet another app of their own though is not great. People hit app overload and just don’t want to deal with more STUFF.

What was it we used for consolidating messengers? Trillian?

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Honestly at this point, it’s highly likely (I believe) that the Discord owner is actually a Blizzard employee.

You sound like you are part of the problem if it is true they don’t reply here because of toxicity. Maybe you should be less toxic.

I cant help it. Kids need to know the tough truth.

Im just a messenger

Sad but true. I really feel lessons learned over 20+ years go down the drain when starting a new game/franchise under the same umbrella but different team.

Continuity Officer, for a less jarring experience🧐

You would think Diablo 4 would build on all the previous games do’s and dont’s in game and out.

This is not the first live service game and won’t be the last. Would love a streamlined experience at this point which includes information flow.

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You know what that makes way more sense than the argument that they don’t reply here due to toxicity.

If they run the forum they have to pay moderators to do it.

That could also explain why there are so many toxic posts because of a lack of moderation which is further compounded by the lack of response to players leading to more toxicity its like a vicious cycle of toxicity breeding toxicity and it might all be due to the simple fact to save money.

Thank you for sharing this. I appreciate the insight.

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