I saw this on the PureDiablo web site, sorry the forum will not let me post the link, I am not worthy.
Blizzard Entertainment is a community of 4,000 global employees who are passionate about not only gaming but entertainment and the technology that drives our player experience.
We are on a quest to find a legendary Director/Senior Director, Business Performance who is a master of their craft to support the Diablo franchise. The ideal candidate will partner with the design leadership to define and execute the Diablo IV business model and post-launch live service approach and support other franchise topics. Importantly, they will have a deep understanding of and empathy for our players because they are a player themselves.
The Director/Senior Director, Business Performance functions as a team lead, manages the end-to-end lifecycle of a game spanning multiple feature areas and collaborates with the game team on roadmap planning.
Covid-19 Hiring Update: We have transitioned to a work-from-home model and we are continuing to interview and hire during this time. This role is expected to begin as a remote position. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.
Objectives
Build the capability to provide the right information, on time to support short- and long-term decision making for the direction of the Diablo franchise
Manage the post-launch business service for Diablo IV to drive acquisition, retention, and monetization while maintaining a healthy community
Define, coordinate, and execute in and out of game activities and events (e.g., pricing and promotions); propose compelling features to improve engagement, retention, and monetization; and report out on performance
Establish goals and KPIs to measure player base health and business performance. Monitor and escalate potential issues and share performance data with development, publishing, and commercial leadership
Identify discreet player segments and develop or propose initiatives to address them
Create, maintain, and optimize ethical monetization models that maximize long-term franchise revenue
Track player life cycle and acquisition funnel and execute initiatives to grow the player base
Work with commercial, publishing and development teams to develop SKU and content strategies (in and out of game)
Collaborate with production to ensure events and initiatives are executed successfully in game
Increase the repeatability of our successes by sharing best practices and lessons learned with other game teams and bring the best of Blizzard to Diablo
Competencies
Passion for the business of games, especially RPGs/ARPGs/MMOs
Deep knowledge in the key performance metrics that drive game performance
8+ years of experience including product management, live ops performance, or monetization design
Experienced manager with a history of guiding high performers to do their best work
Data-driven decision maker with intellectual humility and a passion for testing
A leader by influence who is excited to pitch in and help
Collaborative problem solver, structured and organized thinker, excellent written and verbal communications
Excellent interpersonal skills to manage complex projects with diverse stakeholders all over the world (disciplines, regions, etc.)
Your title is a bit click-baity. I’m sorry to say so, but this job opening isn’t “to monetise the game”. It’s a job opening where one of the numerous requirements of the applicant is to manage that part of the game.
I understand and recognize Diablo 4 must be profitable going forward. That’s what gaming companies expect. I dont object to MTX, as long as my game is being further developed and you can’t pay-to-win (which is why I’m against open trading, too.)
That they want a Business manager type role, is a given. That is required for any game.
They appear to have not even defined how they plan to set up their business model and want someone experienced in developing approaches.
This would include EVERY thing related to the game that might generate revenue, including initial games sales, promotions, licensing for merch, etc.
I see no reason to be worried based on the job posting. There is nothing scary here. Just a desire to generate income from a product they sell (however they decide to sell it).
I am deeply suspicious of anything “free”. Everything has a catch, even if it is just a marketing ploy. I am a bit of an old curmudgeon though. I have been told forever nothing in life is free.
I was just poking Avalon for what seems a bit of an inflammatory thread topic when reality is “duh they want to get paid for work”. Did he think people would be upset that a game has a business model?
I don’t think anyone is expecting D4 to be free. Hence why they mentioned cosmetics for players and mounts. Are we going to be told soon if there is going to be a monthly subscription?
The only question would be how much mtx can we expect? Based on what was said at blizzcon, the mtx would be mostly, if not completely, cosmetic goods with little impact on gameplay. However, considering that Diablo 4 won’t be released anytime soon, that, like nearly everything else, is subject to change.
No, they already said Diablo 4 base game will cost money. From that point we can pay extra for:
Subscription models
DLCs
MTXs
How they are going to monetize the game further is interesting to see since this intervenes with the development of the game too. Such job posting now also indicate that we will have an answer about these questions at the virtual Blizzcon in early 2021.
I doubt it. We still don’t have the business model for Diablo Immortal. They will wait until much closer to release to finalize the D4 model.
So many laws change every year regarding games, what is considered gambling, what apps can be used in what countries, etc etc. Makes more sense to have a general idea, and save the details for later once all the analysts and lawyers have been through them.
