Blizzard maintains the game is NOT P2W ok then give players an option to disable the ingame shop removing it and all mention of it ingame and it puts the eternal orbs as drops from bosses etc or if this is truly an optional choice to not have to buy orbs with real cash in order to improve gear then offer a means to use game gold earned while adventuring
lets make this an actual FTP game as they claim it is by completely taking the monetary portion out of the equation altogether