There are probably a few reasons.
If I were to take myself as an example, I would buy items to achieve 2 things.
- to have a class quickly enough to have a foundation, to be able to do everything at maximum difficulty without major problems and to be able to find good things quickly myself.
In other words, a kind of farm character that is not about a journey through the game, but a pure tool.
The feeling of having this always comes from the reset of the season, i.e. always back to 0. So it’s a compensation for getting everything stolen once, just to have it ready again quickly.
- I would buy items to be able to play classes that I will never get to this level in the normal way, simply because the item system is so restrictive that you can’t do that. The game itself is also very stale.
I’ve always wanted to see what it’s like to have a bone necro maximized, so this is a good way to do it.
So it’s not about being superior to other players or being admired.
It’s banal self-interest and if runes cost pennies somewhere, then it’s an option after all this time.
When I go into a new game, that never comes to mind. Because then it’s about the whole path, not about some min/max thing that is then worthless there.
In D2 here, everything is so well known that at some point you want to try some skills at max. So it’s the last level you want to climb in this game, because everything else is already done, but you just can’t do it the normal way, for x reasons like lack of motivation to torture yourself.
This is also one of the reasons why RPGs are better advised to expand the game with story things instead of building endgame towers and, above all, to combine the development of the character’s abilities with it instead of increasing numbers via items.
An exaggerated item spiral then creates all these problems, such as performance thinking, competitive scenarios, item purchasing, bots, etc. Because it’s no longer part of the actual RPG to that extent, but rather an imposed content that does more harm than good to the games and appeals to a completely different audience than all the RPG players. They don’t play RPGs because of an endgame scenario, but because of everything before it.
This is one of the reasons why all RPGs are on the wrong track and not satisfying many fans of the genre.