Diablo 2 vs Diablo 3

DiabloIncGamerscom: To clarify, all legendaries are Account Bound now?

Travis Day: Yes.
All of the trading restrictions that we’re putting in place are to help you feel really good about earning your items, and also to give us the option to make the legendary items as crazy as we possibly can. When we removed the Auction House we were mostly trying to make the game experience the best it could be without needing one [an AH] and also to find as many ways to make trading still exist while protecting the integrity of the gameplay.

We have a system now that allows you to trade legendaries that drop in a co-op game with anyone else in the game. What we really want is to make the game about playing with your friends. Not just jumping into a game [to trade] and saying, “Hey, look at my stuff.”