As a disclaimer, I wanna say up front I’m a Blizz consumer. I’ve played all their games. I’m 44 years old, so 20 years ago I wasn’t a child. I remember everything vividly. I grew up with Chuckie Egg, Invaders, Jumping Jack and other Spectrum games, then Doom, and by the time Starcraf came out I was ready for something great… and Blizz delivered. Between Starcraft, Diablo, and World of Warcraft, I think I’ve played more hours that I’m capable of admitting.
But, anyway… my point is - this post is not a rant. If I’m biased somehow, it’s obviously in favor of this company that kept me twenty years in front of a monitor playing amazingly captivating games.
However, I cannot avoid making some logical assumptions, based on what they said few days ago.
So, according to Blizz - ‘Tuesday, we hit another concurrent player high, with a few hundreds of thousands of players in one region alone’.
As I know, there are 3 regions, which means approximately 2 million players world-wide.
Let’s just say that there were not 2 million players online that day, but it’s safe to say that (at least!) 2 mil ppl bought the game… right? Maybe even more (way more…), but for the sake of this argument, let’s say 2 mil ppl payed for the game.
Well, if my basic arithmetic still works, 2 mil ppl x 40$ = 80.000.000 dollars. Right?
So, let’s just say that the game development, paying the company that resurrected Diablo 2, paying taxes, taking care of advertising, and all the logistic in selling it costed roughly 30 mil $. I know it’s not that much, but let’s just say they had to spend 30 mil all in to make the game, pay all the taxes, all their collaborators, and sell it.
Well, in that case, there is a profit of 50 mil $, right?
I have three simple questions based on logic.
If you’re Blizzard, not some indie company no one ever heard of, and you’ve just made a profit of 50 mil $ after selling a game:
- don’t you buy the best tech equipment money can buy these days, so that you can be prepared with servers capable to hosting 10 mil ppl (not 2 mil) without any problems?;
- don’t you include ladder from the start, as long as it’s a vital part of the game, which gives motivation and purpose to the players to continue playing the game?;
- don’t you deliver a product bug free, without transforming your buyers into beta testers?
I don’t know how other ppl feel about this, but if I were the Blizz director, I’d split 10 mil between me and all the employees, and with 40 mil I’d buy some NASA type of tech equipment, just to shut everyone’s mouth.
After all the years of Wow expansions, after the Error37 in D3, and after the whole planet knows Blizz is late with release dates and has crappy start on any new game or expansion, if I were in charge of it all, I’d make it work so smooth that no one would ever open their mouth to complain about it.
And I’m not saying all this because I have no ladder, which means I stopped playing D2R a week ago because without playing hardcore ladder I have no motivation in continuing to play the game. I’m saying all this because it amazes me how a company so loved by its consumers doesn’t seem to care about pleasing those consumers and delivering a product close to flawless, and having some tech equipment unmatched by its competition, as long as the profit is huge when they bring their products on the open market.
I know Blizz is a company based on making money, not a philanthropy that does community work for free. I payed for all their games that I love playing, I enjoyed them, which makes me a happy consumer. But, when you do the final calculation, bottom line is that I’m never happy with their products 100% of the time, because weeks after they launch a game or a Wow expansion, I’m frustrated, I wait in huge queues, I play a buggy game, and basically I cannot play that game to its full potential; but, meanwhile I pay them 100% of the money they ask for that game. So, why can’t us, the consumers, benefit from 100% of the product that we pay for? And it’s not that they can’t do it… because when you have ‘few hundreds of thousands of players in one region alone’, and those players played ‘few tens of thousands of hours on each one of your games alone’, I think it would be decent and wise to deliver a product that is worthy of your name… right, Blizzard?
But, that happens only if you’re like Clint Eastwood and you know what to do with that fistful of dollars, and if you respect your buyers… those ppl who stuck by you for decades.
Sorry for the long text. I had to… See you all in Hell when ladder pops out. Until then I’m cleaning my potion bottles, folding my tp and id scrolls, and polish my hammer… my blessed hammer.
These are my two cents. Over & out!