You get home from work, log on and play for an hour, then look at the clock and realize in fact it’s been 5 and a half hours.
Can’t recall the last time live wow has sucked me in like that.
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For me, part of it is being on a brand new server, forced to work WITH your community to get quests done, build up your AH, etc. Last night we formed a ritualistic circle around Zalasanes corpse, some of us were there for 30 minutes chatting while waiting to finish. Joined a guild, met several people that I added, it was great. That doesnt really happen in retail anymore…at least not for me.
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Oh absolutely. That is a huge part of it.
In two evenings of playing I have started or been invited to more groups of randoms than I have in the past 4 or 5 expansions combined. The sense of a community working together to conquer this massive and dangerous world is very compelling.