I haven’t played WoW since I quit in Shadowlands season 1 so idk if any of this is already in the game but:
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Cross faction gameplay for PvE content because the Alliance and Horde have not had a valid reason to be at war since the conclusion of Cataclysm - maybe third faction option with new capital cities and zones in abandoned areas like Felwood or Silithus, focusing on rebuilding and protecting Azeroth as a whole
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Split the game into shards based on variables like player gear level, average play time, and preferred content; someone that likes to do casual PvE raids but is competitive in arenas is on a different shard than a hardcore Mythic+ player that doesn’t PvP
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Toggle in option for a channel where you’re allowed to type words without getting chat restricted or banned (no reports channel, obvious exceptions for legitimate real-life threats)
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Freemium model: pay real money to level professions and characters, cosmetics, faction changes, exclusive character customization options, etc.
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Revert auction house
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WoW 2 starts after Legion and is alt universe/retcon where BfA never happened because the Alliance and Horde didn’t start a pointless war, Sylvanas doesn’t get character assassinated, and there is no need for Shadowlands