WoW built and carried the MMO market on its shoulders

[Fairlight-emerald-dream]

Here’s my take on how WoW became The Rolling Stones of MMORPGs:

TL;DR: wow had a couple things going for it, most importantly:

• Warcraft franchise
• MMORPGs were growing
• Great marketing

How to get 12 million subs back. Step by step guide

Perhaps an academic thought experiment, but here’s how I look at it: Imagine 0 subs in WoW. Yes 0. How do you get 1 million? What would get anyone to play WoW? Most would probably say “because I’ve been playing it,” most that were already playing it when I arbitrarily kicked ‘em out. I say this is the group that like Warcraft products and would be those that started WoW when it was fresh - off the success of Warcraft RTS. Then how do you get more? Marketing and cross-genre exposure. Market…